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This January, Chelsea football club may not have been as active in the transfer window as many of us would have liked but last week, the Blues welcomed Ross Barkley from Everton as their first winter transfer business.
Many fans fear the club might not be able to challenge other clubs in the transfer market as was the case in the summer, with boss Antonio Conte making several comments about not being giving enough funds to bring in his preferred targets.
So what other avenues could the club explore on the branded product front to generate funds for the West London club going forward?
Switching to other sports or recreational activities could be another option with online casino players using themed slot machines such as slot advisers, with innovating designs and immersive experiences, this really could be the next natural step for Chelsea’s commercial department.
The possibilities are seemingly endless and the fans are happy to switch to Chelsea branded products to further their support for the club – and hopefully are rewarded with improved investment in the team but more importantly with results.