The English Premiership is currently the most prestigous and lucrative setup in the world. As many new clubs find to their cost, failure to invest properly in the transfer market mean and instant return to the Championship.
With the exception of Swansea and inthe past Wigan, the majority of successful promoted teams invest in experience. Lets examine each of three new arrivals for August:
Playoff winners led by Ian Holloway, few people give them any chance of remaining in the league. He is excellent in the transfer market and has already been linked with a number of international players that are out of contract. Perhaps most intrugingly, reports suggest a move for Scottish playmaker Charlie Adam (currently on the books at Stoke) is likely given the successful spell enjoyed at Blackpool two years ago.
They come prepared with heavy financial backing and settled squad including influential Craig Bellamy. Malky McKay has stated that he wants to add quality infront of goal and hinted at a move for unsettled Darren Bent (Aston Villa). Cardiff will also want to sure up the backline and have enquired about the services of Celtic midfielder Victor Wanyama. He is possibly the hottest midfield property around currently for bottom half clubs so may prove difficult to conclude a deal.
Steve Bruce is an experienced manager in building for Premiership survival and has already made moves to secure Scotland Number One, Allan McGregor. The clubs main prioirty will be keeping hold of George Boyd following a successful switch last season.
The biggest mistake made by many managers is overhauling a successful squad – see Queens Park Rangers. Build on the quality that served well and above hope for some good luck during the season. It can be done as demonstrated by many clubs in the last decade.